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38. Best Overall Marketing Campaign

 

Criteria

 

Judges will award points for:

• Creative marketing

• Defined objectives

• Common theme among advertising materials for a multi-media campaign

(e.g. newspaper, radio, magazine, TV, social media, direct mail, website, video, outdoor displays, etc.)

 

The estimated cost of campaign must be included.

 

Requirements

 

1. Completed Entry Form.

2. Project Statement – In 200 words or less, describe the project and explain how it meets the criteria (bullet form is recommended).

3. CD, DVD or USB flash drive with six digital images representative of the total campaign.

4. One 8” x 10” colour photo print.

 

Optional:

• One 20” x 30” black mount board displaying copy(ies) of newspaper ad(s), magazine ad(s), direct mail, collateral newsletter, etc., with applicable tear sheets in envelope attached to the back of the board.

• (on same) CD, DVD or USB flash drive recording of radio commercial labelled with project name, company name and category number, with proof of performance

• (on same) CD, DVD or USB flash drive of television commercial labelled with project name, company name and category number, with proof of performance

• Printout of website home page

 

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